SMIGGLE Ad CAMPAIGN
The print direction uses oversized typography, bold colour blocking, and playful character illustration to create an instantly recognisable visual identity. The exaggerated expressions and vibrant palette were designed to capture the high-energy personality of the Smiggle brand while appealing directly to children’s sense of fun, creativity, and collectability. The layouts intentionally feel loud, playful, and impossible to ignore, reflecting the excitement kids associate with the brand.
The packaging direction transforms everyday school products into expressive lifestyle accessories. Bright colours, character-driven graphics, and playful product naming were used to make the items feel collectible and emotionally engaging rather than purely functional. The consistent visual system across lunchboxes, bags, and accessories creates strong shelf presence while reinforcing Smiggle’s fun-first brand identity across every touchpoint.
The experiential direction focused on turning the Smiggle brand into an immersive, interactive world. Using oversized graphics, playful environments, vibrant colour zoning, and activity-based touchpoints, the exhibition space was designed to feel energetic, memorable, and highly shareable. The environment encourages exploration and interaction, creating a branded experience that extends beyond retail and allows customers to physically step inside the playful universe of Smiggle.
SMIGGLE Ad CAMPAIGN
The print direction uses oversized typography, bold colour blocking, and playful character illustration to create an instantly recognisable visual identity. The exaggerated expressions and vibrant palette were designed to capture the high-energy personality of the Smiggle brand while appealing directly to children’s sense of fun, creativity, and collectability. The layouts intentionally feel loud, playful, and impossible to ignore, reflecting the excitement kids associate with the brand.
The packaging direction transforms everyday school products into expressive lifestyle accessories. Bright colours, character-driven graphics, and playful product naming were used to make the items feel collectible and emotionally engaging rather than purely functional. The consistent visual system across lunchboxes, bags, and accessories creates strong shelf presence while reinforcing Smiggle’s fun-first brand identity across every touchpoint.
The experiential direction focused on turning the Smiggle brand into an immersive, interactive world. Using oversized graphics, playful environments, vibrant colour zoning, and activity-based touchpoints, the exhibition space was designed to feel energetic, memorable, and highly shareable. The environment encourages exploration and interaction, creating a branded experience that extends beyond retail and allows customers to physically step inside the playful universe of Smiggle.